Ooh, Minecraft got a mention on TV!
Danish TV, even!
Check it out, about 2:57 into this video:
http://www.dr.dk/DR1/Troldspejlet/Nettjek/gratisspil/20080318145851.htm
[edit:]
Rumors say this might be an online only thing.
[edit 2:]
It did get aired, yay! =D
